Mimio
Unlock Your Cellular Potential.
Meet Mimio: The world's first biomimetic supplement designed to activate your body's natural regenerative mechanisms and optimize your biology to help clean, repair, and protect your 37 trillion amazing cells. With cellular health being at the root of all health, Mimio set out on a mission to unlock the cellular power innately within us all and amplify the human health span.
Strategy, naming, and visual identity for the world's first biomimetic supplement — activating the body's natural regenerative mechanisms.
The supplement space is a fast-growing industry. Mimio needed to make its debut and find resonance with its target demographic. They needed a concise visual and written tone that would convey the product's holistic benefits without getting lost in a sea of complex science terminology.
The visual identity was developed around the central tenant of creating a relationship between people and their cells. The design elements evoke a sense of flourishment. The logo played off the notion of repetition derived from the product's mimetic qualities while also using it as a source of amplification. Language such as "Give Your Cell's Some Love" and "Enhancing The Human Health Span" connect to the brand's promise while fusing in a healthy dose of personality.
Mimio Health launched its first proprietary formula to great acclaim in spring 2023. They've since been featured at the Future Food-Tech conference and on TechCrunch and IndieBio's channel and raised a substantial seed round.
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