Work
Selected projects across packaging, brand identity, and art direction.
Comprehensive brand and packaging redesign for the category-defining hydration brand, acquired by Unilever for over $500M.
Full brand development for a breakthrough hydration beverage — from strategic foundation to final packaging design.
Award-winning brand identity and packaging for organic pasture-raised ice cream — NEXTY Award finalists, national Whole Foods placement.
Brand transformation for Campbell's iconic vegetable juice — modernizing a heritage wellness brand across its entire product portfolio.
Brand strategy and extension for an artisanal mezcal RTD brand — 60-page brand book, Mezcal Muses, and a provocative point of view.
Brand strategy, visual identity, and packaging for a breakfast-inspired snack brand — repositioned from niche D2C to national retail.
Strategy, naming, and visual identity for the world's first biomimetic supplement — activating the body's natural regenerative mechanisms.
Licensing artwork for Lucasfilm, Rovio, Discovery, Miramax, & Lionsgate — versatile art for merchandising across entertainment properties.
Brand strategy and visual identity for a premium seaweed snack brand — craveable, nutritious, and joyful.
Logo and visual identity for a car sharing service in the San Francisco Bay area — fusing the letter "G" with the iconic location mark.
Strategy, visual identity, and communications for a non-profit transforming education in Guatemala and Honduras.
Co-founded tea brand centered on mental wellness and optimism — strategy, naming, visual identity, and packaging from the ground up.
Brand and strategy project — content available upon request.
Brand and packaging project — content available upon request.
Identity crafted to reflect passionate care for quality coffee and its preparation. High tides lift all boats.
Promotional skis and snowboards fusing vintage advertisements and contemporary snowboarding.
Toolkit for the 2017 Adidas Crazy Explosive release — collaged textures across social, retail, print, and environmental.
Visual identity fusing direction and guidance with neon signage and social media vernacular for a Bay Area food influencer.
Creative collective producing furniture, home goods, and apparel from salvaged materials. "Forged From None, Made From All."
Branding initiative for MTV to reinvigorate the network's cultural relevance. "You want to listen to this shit right now."
Sculpture expressing Andrew Jackson's bold, rough, controversial personality as a seasoned dueler in American history.
EY campus recruiting campaign targeting curious minds. Visual language centered on puzzles and brain teasers.
Graphics for a recreational vehicle drawing inspiration from the nautical world.
Lewis & Clark Law School alumni publication redesign. A subtle arrow motif conveys standing up for something meaningful.
Album art for Chad Perrone's departure into 80s-inspired sound — a fresh tone with a complementary look & feel.
Handmade ski graphics embodying the Lewis & Clark Expedition — integrating their route, notes, and discovered animals.
Personal geography project exploring narratives derived from our shoes — examining them as thumbprints of personal history.
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