Picture Day
Make Every Day A Picture Day.
The world is a complicated place; it's easy to forget to slow down and take a hot second. All of us need that, a moment to kick back and get some clarity or a moment to step it up a notch and power through. We need to let ourselves enjoy what's here and now while also bolstering our immunity for the good times ahead. Picture Day Tea was founded with this idea at its core, the idea that life is filled with these moments, and instead of getting bogged down by the B.S., to rise up and meet them with an ambitious smile. Our teas are inspired by the longest-lived regions of the world where people have found this to ring true. We're here to celebrate the joyous moments that surround us all, may they be big or small.
Co-founded tea brand centered on mental wellness and optimism — strategy, naming, visual identity, and packaging from the ground up.
Sean and co-founder Nick Adam wanted to create a tea brand centered on mental wellness and optimism — one that celebrated the joyous moments in life, big or small.
Picture Day was built from the ground up with this idea at its core. The brand's visual identity, naming, and packaging reflect the belief that design has the power to nurture positive change. Three product lines (Immunity, Clarity, Power) each carry distinct visual stories while maintaining brand cohesion.
Picture Day launched with three product lines and a brand identity that reflects its founders' belief in design's power to nurture positive change and elevate the human experience.
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